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Burger King has launched its own crypto-currency, called WhopperCoin. They are offered in reward for purchases. 1700 WhopperCoins can be redeemed for a Whopper burger. The BlockChain is being managed by Waves: http://wavescommunity.com/blt-with-dlt-have-it-your-way-with-whoppercoin-on-waves/ (n.b. the Waves web site doesn’t use HTTPS, rather odd considering their area of expertise)