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Showing results for tags 'meta data'.
Plans for end-to-end encryption are being discussed by Facebook, Google, Snapchat and WhatsApp. The proposals, discussed on Neurogadget and The Guardian, would entail expanding the use of encryption for user data, in a move that is likely to cause further upset to governments and agencies. However implementation is expected to be hampered by a reliance on access to customer data for personalisation of advertising, so it is quite possible that we will see the emergence of new encryption techniques, perhaps encrypted data packaged with meta data for advertising platforms.